| The aim of this paper is to design a friendly-user framework for a successful launch of a locally-based start-up in the food supply chain. Specifically, the study is focused on a Small Medium Enterprises (SME’s) cooperative store in a farm school. The store is operated by the students in the context of their entrepreneurship, business and marketing classes. Authors made a number of interviews with the managers and employees of the locally-based store so as to identify its potentials and challenges. The outcome of the study is a framework dealing with managerial, as well as, technological aspects and even if refers to a specific SME it will act as a road map for an effective start-up development. Keywords: customer loyalty, American farm school, SME... |
